How to Make Your Restaurant Famous: 10 Tips to Make It Big

If you work in the food industry, you know how easy it is to get lost among many other competitors. And how much it affects your profit when people choose other restaurants instead of yours. But how would potential customers order from your place if they don’t know it exists?

It is your job to turn your business into the place to be and attract as many clients as possible. Don’t worry, we are here to help. We’ve compiled this easy-to-follow guide on how to make your restaurant famous:

Why you should strive to make your restaurant well-known

Achieving fame for your restaurant is not just about bragging rights, it will actually help increase your profit. If you manage to make your business a well-known name in the industry, you will:

• Attract more customers: the many positive reviews other people write will convince interested people to give your restaurant a chance. The more famous your place is, the bigger number of new customers you will get;
• Get more loyal customers: popularity is gained by creating strong bonds with your community. If you offer clients an irreproachable service, they will surely visit you again;
• Be able to increase prices: once you build a strong brand image and have people queuing to make a reservation, you will be justified in upping your prices to match the increased demand.

Read more: 7 Easy Tips to Increase Your Restaurant Brand Awareness You Must Try

How to make your restaurant famous: 10 effective tips

Making your restaurant famous isn't done overnight, just with a flick of a wand. It's a long process of creating an unforgettable experience for your clients and efficiently promoting your business. Follow our tips to achieve success:

1. Discover your niche

If you want to know how to make your restaurant famous, you must first discover what makes it special. In a sea of similar businesses, what are you doing differently? You need to promote the things that make you stand out from other restaurants to persuade people to choose your place.

Here are a few examples of niches:

• A remarkable location such as a historic building or an amazing view
• Uncommon ingredients that people want to try
• Food is accompanied by an experience such as live music

Read more: Branding for Restaurants: What Is It, How To Do It, and Tips for Success

2. Offer clients the utmost experience

Do you know the saying “all publicity is good publicity”? It is not true for restaurants. If you make too many mistakes and create an unpleasant experience for some customers, they will not hesitate to let the whole world know.

Therefore, if you want to make your restaurant famous, you must give customers a great experience each and every time. You can do so easily with the help of technology. Here is what you will need:

• A sales-optimized website: that guides people to all your important information such as location, contact info, and, most of all, your menu;
• An efficient online ordering system: so clients who find your website don’t just browse it, but also order your delicious food in a few clicks;
• A table reservation system: make it easy for clients to book a table at your restaurant directly on your website, with no phone calls involved.

Read more: How to Use a Sales-Optimized Website to Increase Restaurant Revenue

3. Become a master of restaurant SEO

While word-of-mouth recommendations are important, most people look for their next place to eat online. How to make your restaurant famous? Focus your efforts on mastering SEO so you can appear on the first page when people search for food in your location.

Check out these tips:

• Claim your Google Business Profile: add your location, working hours, link to the website, and many photos of your food and restaurant;
• Have an SEO-optimized website: forget about the work and generate your website with GloriaFood. It will be delivered to you perfectly optimized to help you rank high;
• Get listed on review platforms: and create a complete profile to make it easy for clients to find and review your business.

Read more: 15 Data-Backed Restaurant SEO Tips You Must Try in 2024 [Infographic]

4. Get people interested with promotions

Do you want to get people's attention and persuade them to order? Top your amazing food with some irresistible promotions. If you constantly add restaurant offers such as free delivery, free dessert, or discount on the whole cart, word will get out and customers will come.

You can add tried and tested restaurant promotions at the top of your menu in second with GloriaFood. See this video for step-by-step instructions:

Read more: Implement these 10 best restaurant promotions right now to increase your sales

5. Help influencers discover your restaurant

If you are wondering how to make your restaurant famous, seek the help of people who are already very popular. To become a viral sensation, you need to be recommended by food influencers who are well-known figures in your area.

Send them an invite for a collaboration. If you don’t have a big budget, start with smaller influencers and ask them to visit your restaurant so they can show their audience how great your place is and influence them to visit as well.

Read more: How to Invite Influencers to Your Restaurant for a Successful Collaboration

6. Participate in social media trends

When you are just starting, it can be hard to make a mark on social media. Even if you have a large following, your organic posts won't get as much reach as paid ones.

Therefore, if you want to make it big on social media, participate in trends that are a surefire way to increase your engagement. For example, if the crookie is trending now, make your version of it and promote it on your social media channels.

Read more: Social Media Marketing for Restaurants: 10 Strategies You Must Try

7. Share real-life snippets of your restaurant

The next step to make your restaurant famous is to become an influencer yourself. While pictures of your food, promotions, and interior are important, the key to fame is to create a connection with your followers.

To do so, you must open up and share more of your restaurant life than just the polished results. Here are some examples:

• A day in the life of a restaurant worker. Create short videos where you show what each of your employees does daily;
• How it’s made. Show the process of creating a new dish, from idea, tests, and final plating;
• Menu items presentation. Choose a dish and tell customers what makes it special and why you are serving it at your restaurant.

8. Host events for the community

The answer to how to make your restaurant famous is in your community. They are the ones that will make you a well-known name, so you must build a connection with them. An easy way to do so is to offer them more than amazing food, such as events they will want to participate in. For example:

• Live music with local artists;
• Cooking classes;
• Wine and beer tastings;
• Sports meetings;
• Karaoke nights.

Read more: Restaurant Theme Night Ideas to Fill Your Seats

9. Encourage positive reviews

Your popularity is directly proportional to the number of positive reviews. The more you have, the more potential customers will be tempted to visit or order from your restaurant. Therefore, make it your goal to encourage positive reviews.

Use these techniques:

• Train your employees to ask customers at the end of a meal to leave a review if they enjoyed their experience;
• Have a QR code on the table leading to your preferred review platform to make it easier for customers to write a review;
• Offer a free dessert for each positive review.

Read more: 5 Easy to Implement Tips to Get More Positive Google Restaurant Reviews

10. Implement loyalty programs

You can’t be famous if people only visit you once and forget about you. You need to convince them to come back time and time again. A simple way to do so is to implement loyalty programs where you reward people according to the number of times they order or the amount of money they spend.

You can set up a loyalty program using the promotions module from GloriaFood. We’ll show you how simple it is:

Final Words

Trying to become popular in the food industry is not about vanity, it is about profit. Learning how to make your restaurant famous is an important marketing still that will ensure your business will successfully pass the test of time.