7 Food Business Tagline Ideas to Get You Noticed

Opening a restaurant isn't just about creating a mouth-watering menu and hiring helpful employees. It is also about marketing it and making it irresistible to potential customers. And this is where the tagline comes in.

Having a tagline for your restaurant is a must if you want to build a connection with your customers and persuade them to order from your business. In this article, you will find a variety of food business tagline ideas that will help you create one that best fits your restaurant:

What is a food business tagline?

A tagline is a short sentence that represents your brand and values. The main goal of a food business tagline is to be memorable, so it makes the restaurant stick in everyone’s mind.

Usually, a restaurant only has one tagline that is used for a long time, for as long as it still fits the branding. But you can create separate taglines for marketing campaigns where you want to promote services, like online ordering, or menu items.

Benefits of creating a tagline for a food business

You may be tempted to skip over many steps involved in opening the restaurant to save some time. But, in the long run, it is better to pay attention to every single detail, so you can ensure you not only make it big but also stand the test of time.

Here are the benefits of implementing food business tagline ideas:

• Increases brand awareness: because the tagline reflects the restaurant’s values, voice, and goals, advertising it helps people learn more about your business;
• Creates a bond with customers: not every person in your area will become your client, but the ones who empathize with your tagline will be tempted to visit you or place an online order;
• Helps restaurant grow: if you make your tagline as memorable as possible, it will become like a catchy song that sometimes pops up in your head. This will be helpful because hungry clients will immediately think about your restaurant.

Read more: How to Grow a Restaurant Business: 5 Easy and Cost-Effective Ways to Increase Your Revenue

Food business tagline ideas & tips

No need to go looking for a food tagline generator that will create a general slogan that doesn’t have any kind of connection to your business and can be easily overlooked.

By following the tips and food business tagline ideas below, you will be able to create the perfect tagline for your restaurant that will have customers always thinking about you:

1. Reflect your branding

To reflect your restaurant's voice, you must first do some introspection and settle on one. Branding your restaurant can help you do that and much more. Not only do you find your target audience, but you also identify what makes your restaurant special.

Read more: Branding for Restaurants: What Is It, How To Do It, and Tips for Success

Afterward, it will be easier to come up with a tagline that uses your restaurant’s persona and tells customers why they should choose your business over your competitors.

2. Enlist the help of your team

You have the option to contact a marketing agency and have them come up with food business tagline ideas for you. But you will still have to do some work by providing a lot of details about your restaurant and the cost will drive up your marketing budget.

Therefore, if you want to save money, gather your team and do a brainstorming session. Invite employees from every department, both the kitchen and front of the house, so you can have many different points of view.

3. Keep it short

Short sentences are both easier to remember and to include in marketing materials such as social media posts, website banners, or descriptions on review platforms. Try to stick to a maximum of 10 words, ideally less.

If you are looking for food business tagline ideas that are memorable, try to:

• Create food slogans that rhyme: this is how we used to learn things as children. And this is how many catchy songs are written. Get inspired by them and try to include a rime;
• Make it jingle: if your tagline has a musicality to it (especially if you have video or audio advertisements), people won’t forget it.

4. Stick to a positive note

You want potential customers to associate your restaurant with positivity. When they read your tagline, they must see it is a friendly invitation to visit your place for good food and even better service.

Therefore, try to exclude negative words from your food business tagline ideas. Ignore “no” and “don’t” and focus more on what makes your restaurant special without comparing it to other establishments.

5. Appeal to emotions

The easiest way to reach your client’s hearts is to appeal to their emotions. If you can make them feel something positive when they read your tagline, you increase the chances of them visiting your restaurant.

For example, “Everybody is family here”, makes people think of the safety of comfort of a family meal, while also promising homey meals and friendly service.

6. Highlight benefits

If you were trying to promote a face cream, you would tell people how the cream would help them and what makes it different from the rest. The same principle applies to food business tagline ideas, you have to highlight a benefit.

Here are a few examples of benefits you can focus on:

• Type of cuisine
• Unique ingredients
• Type of service
• Unique experience

7. Use it everywhere

After you are happy with your food business tagline, it is time to let the world know about it so it can accomplish its goal of making your restaurant memorable. Here are the spots where you should publish your tagline:

• Your restaurant’s website: even better if you have the sales and SEO-optimized website from GloriaFood that ranks you high in searches where more people can be impressed by your tagline;
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• On social media: include it in the description, in captions, in photos advertising contests, and videos showcasing your business;
• On review platforms: create a profile on the active review platforms in your area such as Google, Yelp, and TripAdvisor, and add the tagline in the description;
• In paid ads: both online and offline, add the tagline next to the logo to offer potential clients more information and your business.

Examples of food business taglines

Before you come up with your food business tagline ideas, have a look over these popular restaurant taglines for some inspiration:

• Subway - Eat Fresh
• McDonald's - I'm Lovin' It
• KFC - Finger Lickin' Good
• Fridays – In here, It’s always Friday
• Pizza Hut - No One Outpizzas the Hut
• Hardee’s – Feed your happy
• Applebees - Eatin’ good in the neighborhood
• Burger King – Be your way.
• IHOP - Come hungry, leave happy
• Dunkin’ Donuts – American Runs on Dunkin’
• Arby’s - It’s good mood food
• Wendy’s – You know when it’s real

Final words

We hope you found these food business tagline ideas and tips helpful and that you will soon come up with the perfect one for your restaurant. If you want to pair the persuasive tagline with efficient technology that increases customer satisfaction, check out our online ordering system universe.

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